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Home > Mercure launches new website

Mercure, Accor’s brand for midscale hotels, launched a a totally revamped website with more images and content. The website also focuses on the teams at Mercure, whose commitment to delivering excellent hospitality is one of the brand’s distinctive features.

 

Mercure boasts 700 hotels in 49 countries across the world, each offering guaranteed quality standards in distinctive establishments managed by passionate hoteliers.  The outstanding advantages of these hotels are now highlighted on the brand’s new website: mercure.com, which underscores the diversity of the Mercure offer.

Mercure.com now boasts a totally revamped website with more images and content.
Mercure’s diverse range of hotels and their shared quality guarantee are given more in depth coverage thanks to increased editorial content and on-going coverage of the network, the brand’s commitments and guarantees, and its AIClub loyalty program.
The website also focuses on the teams at Mercure, whose commitment to delivering excellent hospitality is one of the brand’s distinctive features.

The entire site has been designed to make browsing easy for all users, whether they’re looking for leisure, business, individual or group stays.
The homepage features five clearly visible themed tabs: business travel, leisure travel, meetings and events, themed trips and special offers, making navigation easy and allowing clients to browse information that matches their requirements.
For the traveller who is undecided, mercure.com even provides a travel ideas search engine.
In addition, the Mercure website now recognises its visitors’ geographical location and tailors information to their needs, for example special offers, services available in their country, destinations, etc. The website is available in six languages: French, English, German, Italian, Dutch and Portuguese, with a Spanish version due next May.
Each hotel has its own comprehensive mini website on one page, complete with all the requisite information to guide and assist the customer.
A personalised user space, “My Mercure” now allows visitors to create their own profile and manage their reservations, preferences and personal information.
Lastly, the new search function is even more comprehensive and allows users to narrow their search, reserve at negotiated rates or book a meeting room.

 

News from http://www.hotelmarketing.com